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We buy the inventory
Committed purchase orders — EHA sells to us. We carry the inventory risk, import duties, marketing costs and market-building investment.
Confidential · Prepared for EHA / MYNUSCo, Bengaluru · July 2026
EHA USA Market Entry
Exclusive Distribution & Brand Operations Proposal.
Building EHA into a recognized sustainable home & kitchen brand across the United States.
Prepared byDeepleen IncUS Distribution · Texas
In partnership withEHASourcing & Export · India
Infusions Global IncBrand & Marketing Ops
BengaluruChennai / Nhava ShevaHouston, TXUS Doorstep
Begin the presentation
01 · Executive summary
An unguarded asset — and a plan to change that.
EHA has built something rare: a genuinely differentiated sustainable brand — proprietary biocomposite technology, verified carbon accounting, thousands of satisfied customers in India. Yet in the world's largest market for sustainable home goods, its presence is effectively unmanaged: no advertising, no brand protection, inconsistent stock, and at least one copycat already using EHA's own content.
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We protect & operate Amazon USA
Take over, protect and professionally run EHA's Amazon.com presence — Brand Registry, listings, Storefront, A+ content, advertising and enforcement against unauthorized sellers.
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We launch what the US is missing
New lines selected for US demand — starting with pet care (slow-feeding bowls), drinkware sets, small planters, kitchen storage and Q4 gift combos.
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We position EHA defensibly
Premium, durable, reusable homeware made from upcycled crop waste with a verified carbon story — a claim set no competitor in the category can copy.
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We expand beyond Amazon
A controlled sequence: Walmart Marketplace, Etsy gifting, a dedicated EHA USA web presence, Faire wholesale, and B2B corporate gifting through our client network.
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We report transparently
Weekly KPI dashboards shared with EHA, and growth on agreed, measurable performance targets that protect both sides.
Our shared goal: make EHA a recognized eco-friendly household brand in the US within 12 months — Amazon as the credibility and cash-flow engine, and a durable multi-channel business built on top of it.
02 · Who we are
Three coordinated entities. One accountable chain.
From EHA's factory gate in Bengaluru to the US customer's doorstep — clear roles mean fast execution and no gaps in accountability.
Spectrus Sustainable Solutions Pvt Ltd
Sourcing & Export Coordinator
- Coordinates directly with EHA
- Production orders after Deepleen's PO & payment
- Quality checks & export packaging
- Documentation & shipment to the US
Deepleen Inc
Exclusive Distributor · Importer & Seller of Record
- Issues POs and payment; Importer of Record
- Texas warehousing + 3PL backup
- FBA operations, replenishment & returns
- Customer support; owns the Amazon seller account
Infusions Global Inc
Brand & Marketing Operations
- Listings, A+ content & Storefront design
- Photography, video & creative
- PPC & DSP management
- Social, influencer, SEO & reporting
Brand owner & manufacturer
EHA / MYNUSCo — Bengaluru
Manufactures the product and retains full global ownership of brand and trademarks. Provides distributor pricing, compliance documents, product data and packaging artwork; grants Brand Registry access and authorized-distributor status.
A physical US home base
Deepleen's own Texas distribution center gives EHA bulk storage that keeps FBA fees low, fast replenishment, a returns-processing point, and direct wholesale & B2B capability — things a pure Amazon seller cannot offer.
A built-in B2B channel from day one
As an established service provider with an existing client network, we can place EHA products with our own business clients — corporate gifting, hospitality, retail — demand that exists today and doesn't depend on marketplace ranking.
03 · The US market opportunity
Structural demand, not a trend.
The US is the largest, highest-value market for sustainable home goods. Consumers are actively replacing plastic, melamine and disposables across kitchens, homes and pet care — and search demand on Amazon.com is large, evergreen and growing.
eco friendly platesunbreakable dinnerwarebamboo fiber mugs
airtight food storage4 inch plant potsslow feeder dog bowl
Why EHA can win
A real material story
Most "eco" competitors sell vague claims. EHA sells verifiable ones: proprietary biocomposites from upcycled rice husk, coffee husk and bamboo offcuts; ISO-verified Life Cycle Assessment with carbon accounting; QR-code traceability on product; free of BPA, melamine, phthalates, styrene and PFAS; certified to US, EU and Indian food-contact standards. In a category under greenwashing scrutiny, provable claims are a decisive advantage.
The farmer story
Crop-waste sourcing that prevents field burning and creates farmer income is powerful, authentic US marketing content — made for TikTok, Instagram and A+ brand pages.
Durability positioning
Lightweight, unbreakable, dishwasher-safe, microwave-safe products sit in the sweet spot between cheap plastic and fragile ceramic — for families, outdoor use, offices and rentals.
White space in pet
The US slow-feeder pet bowl niche is high-volume and premium-priced — yet has no established sustainable-materials brand. EHA's Maze, Fountain, GreenPaws, Ecosteel and Ecoblend lines can own this space.
Where EHA sits in the competitive landscape
Price ↑
Material credentials & story →
EKOBOpremium bamboo-fiber · high price
Bamboozle · LEKOCH · Morgianabamboo-fiber sets · mid price
Wheat-straw value segmentHOTEC · Homienly · Wrova
EHAmid-to-premium · superior credentials · set-based offers
Deliberately out of scope: EHA will not be positioned against disposable / compostable brands (Dixie, Hefty Compostable, EcoSoul disposables, bagasse or palm-leaf plates). Those shoppers seek single-use products at single-use prices — targeting them wastes advertising money and creates mismatched expectations.
04 · Current state on Amazon.com
We audited before we proposed.
What exists today
- ~11 live EHA ASINs across drinkware, dining, kitchen storage and planters.
- A Brand Storefront exists — but is not actively managed or merchandised.
- Genuine review history on the oldest ASIN (10oz Large Coffee Mug, live since ~2020) — a valuable, under-used asset.
Problems we found
- Zero advertising activity — listings depend entirely on organic discovery and remain largely invisible.
- Stock instability — multiple ASINs at "only 5 left in stock," suppressing rank and wasting traffic.
- Broken front door — the Storefront's landing ASIN resolves to Amazon.in, not a live US listing.
- A live copycat — a third-party listing under the misspelled brand "Ehaaa" uses EHA's exact product copy. The brand is unprotected in the US, and others are already exploiting the gap.
- Expectation mismatch — mixed reviews on one multi-pack driven by customers expecting ceramic. A fixable content problem — and a warning about scale without correct positioning.
What this means
EHA's US presence today is an unguarded asset: real brand equity, real reviews, real listings — and nobody protecting, funding or growing them. Every month this continues, copycats entrench, reviews stagnate, and the brand's US first impression erodes. Our first 30 days are designed to stop this immediately.
05 · US brand positioning & claims discipline
“Earth-friendly homeware that lasts.”
Premium, durable, reusable home and kitchen products made from upcycled crop waste — with a verified carbon footprint you can scan on the product.
01
Made from upcycled crop waste
Rice husk, coffee husk and bamboo offcuts that would otherwise be burned.
02
Built to last
Unbreakable, lightweight, dishwasher-safe; reusable for years, recyclable after extensive use.
03
Safe by certification
Melamine-free, BPA-free, PFAS-free; certified to US and EU food-contact standards.
04
Proof, not promises
ISO-verified Life Cycle Assessment and per-product QR traceability.
05
Every purchase pays a farmer
Crop residue purchased at fair prices instead of burned in fields.
Claims discipline — the moat, not a limitation
US regulators (FTC Green Guides) and Amazon actively police environmental claims. EHA's durable lines are fiber-and-polymer biocomposites — reusable, not compostable — so every listing and ad follows one rule set:
We will never claim
- “Compostable”
- “Biodegradable”
- “Plastic-free”
- “Disposable” (for durable lines)
We will always say
- “Durable biocomposite made with upcycled crop waste”
- “Reduces virgin plastic”
- “Reusable alternative to disposables”
- “Recyclable after extensive use”
Honest material expectations
Matte natural-texture close-ups and “biocomposite — not ceramic” framing in images and copy, protecting star ratings and reducing returns.
Negative-match keyword strategy
Disposable / compostable search terms are excluded, so advertising money is spent only on shoppers seeking durable products.
06 · Product & SKU strategy
Two tracks, run in parallel.
Part of the catalog is already live with review history, while the strongest opportunities have never launched in the US. So we scale what exists — and launch what's missing.
Take over, fix and aggressively grow the live ASINs. One hero per category anchors the store and advertising structure:
10oz Mug — Charcoal
Oldest listing (~2020) with the deepest positive review history; low price point; ideal traffic anchor for the Brand Store.
Airtight Canisters, Set of 3
High evergreen search volume; strong eco differentiation vs plastic incumbents; set pricing supports healthy ad economics.
Veg Bowls, Set of 6
Right size and count for high-volume keywords (microwave-safe, unbreakable bowl sets); 6-pack raises average order value.
Square Dinner Plates 11″, Set of 4
Hits the highest-volume plate keywords; a clean mid-tier gap between premium bamboo and budget wheat-straw competitors.
4″ Plant Pots, Set of 4
Massive evergreen small-planter demand with strong gift intent; set-of-4 economics beat the 2-pack.
Tier 2 — scale after heroes prove out
Classic mug 4-pack, Majestic 2-pack, snack plates with spoons, curry bowls, mixing bowls with lids, 4″ pots 2-pack as retargeting / cross-sell.
Hold / fix before advertising
Any ASIN under ~3.8★ or ~8% conversion or in low stock; the Comfy cups multi-pack until material-expectation content is fixed; the Storefront landing ASIN until confirmed live in the US. Exact review, rating, conversion and Buy Box data pulled from Seller Central / Helium 10 on account access to finalize tiering.
New listings launch with a zero-review playbook: Amazon Vine, launch pricing, coupons and content-led conversion.
Pet care — EHA USA's signature category
Maze & Fountain slow-feeding bowls, GreenPaws, Ecosteel and Ecoblend bowls. Slow-feeders are a high-volume, premium-priced niche ($15–25 typical) with no sustainable-materials leader — and the products are light and stackable, so freight economics are excellent.
Drinkware sets
Chai cup sets — strong gifting and South-Asian diaspora angle — plus Classic / Majestic gift-ready multipacks.
Small planters in multipacks
Daisy / Deco 4″ sets of 3–4; self-watering lines (EcoBloom etc.) as the highest-intent cluster; large 12–14″ planters deferred (dimensional weight erodes margin).
Dinnerware expansion
Divided / partition plates — a high-conversion niche with weak eco competition — and curated dinner-set bundles.
Gift combos
EHA's gift combos map directly to US holiday gifting and to corporate gifting through Deepleen's B2B clients. To hit the season, combo selection and PO must be finalized by early September. We request the full Gift Catalog file and combo pricing from EHA.
Every candidate SKU passes five gates
- Demand proof — velocity and review strength on Amazon.in / eha.eco (500+ ratings as a demand signal, not transferable reviews).
- US search volume & competition — Helium 10 / Jungle Scout / DataDive validation per SKU.
- Freight economics — unit weight, master-carton efficiency, FBA size tier, dimensional weight.
- Margin — after landed cost, FBA fees, referral fee and advertising.
- Differentiation — strength of the sustainability story in that niche.
07 · Pricing, landed cost & margin framework
Priced for volatility. Built to hold margin.
Prices are EXW Bangalore — Deepleen carries every cost from the factory gate: inland transport, export clearance, ocean freight, US duties, drayage to Texas, prep and FBA inbound. Because US–India tariff policy has moved between roughly 10% and 50% within twelve months, every SKU is modeled under three duty scenarios, with a duty-adjustment mechanism written into the supply agreement.
Full catalog economics work; aggressive launch pricing possible.
Focus on set-based offers and premium niches — pet, storage, gifting.
Restrict to highest-margin SKUs; revisit pricing with EHA; air / ocean mix reviewed.
Current effective rate to be confirmed with a licensed US customs broker against each product's HS code before the first PO. Likely classifications: HS 3924.10 tableware / kitchenware; 3924.90 / 3926 planters and household articles.
Illustrative unit economics — Classic Mug
EXW Bangalore₹112.5 ≈ $1.35per unit
Landed cost · mid-case duty$2.00–2.60per unit
Retail — set of 4$24.99–34.99in line with US bamboo-fiber competitors
Even mid-case, the margin comfortably absorbs FBA fulfillment (~$4–6), the 15% referral fee and heavy launch advertising. Comparable math holds for pet bowls, canisters and small planter sets. A full per-SKU P&L is delivered on receipt of the completed price list and broker duty confirmation.
Retail pricing policy
Launch pricing 10–15% below the direct competitive set to build velocity, ranking and reviews — stepped up as organic rank establishes. Set-based and bundle offers (Set of 2/4/6, Buy More Save More, Virtual Bundles) lift average order value and absorb fixed logistics costs.
MAP protection
A Minimum Advertised Price policy agreed with EHA protects the brand's premium position across all US channels and future retail partners.
What we need on pricing: a completed distributor price list — roughly half the SKUs on the current sheet (18/07/26) have no rate entered — plus corrections to error rows, and per-SKU MOQ, lead times, colors, master-carton data, HS codes and price validity.
08 · Supply chain, shipping & inventory
Factory gate to FBA — one managed flow.
- PO & paymentDeepleen issues the purchase order per agreed terms (proposed: 30% advance, 70% against Bill of Lading — to be discussed).
- Production & QCSpacetrick coordinates production with EHA, performs pre-shipment QC, manages export packaging and documentation.
- Ocean freightChennai / Nhava Sheva → Houston, approx. 35–50 days transit; consolidated FCL as volumes grow.
- Customs & receiptDeepleen clears customs as Importer of Record; goods received at the Texas distribution center.
- FBA prep & inboundFNSKU labeling, poly / carton compliance, ISTA-6-informed packaging; staged inbound to Amazon with bulk stock held in Texas as a low-cost buffer.
- Replenish & returnsWeekly replenishment planning against sales velocity; returns processed through Texas.
90–120 days cover
Per-SKU launch inventory, weekly replenishment reviews, FBA restock limits and IPI actively managed.
Texas buffer pool
Protects against FBA storage limits, Q4 capacity squeezes and stockouts — a stockout on a review-backed ASIN destroys ranking history and wastes every advertising dollar behind it.
No ads below safe stock
Advertising never switches on for an ASIN below its safe stock threshold — protecting spend efficiency and ranking.
Packaging, localized for the US — at our cost
Compliant & protective
US labeling (country of origin, material disclosure, care instructions, importer ID, category requirements), GS1 UPC barcodes and FNSKU, e-commerce-grade protective packaging to minimize damage returns — with EHA's brand approval at every step.
Premium unboxing
Sustainability story, QR code to the traceability page, care guide and social links — designed to convert a first purchase into brand affinity. Fully Amazon-TOS-compliant inserts; no review incentivization.
Q4 2026 — the critical path
Early Aug 2026
Agreement signed · completed price list · SKU & gift-combo selection frozen · compliance documents received.
Early Sep 2026
First PO placed · packaging artwork approved · production starts.
Oct 2026
Goods on the water · listings, content and campaigns built and staged.
Early–mid Nov 2026
Inventory checked into FBA · holiday campaigns live for Black Friday / Cyber Monday / December gifting.
Compliance — responsibilities split clearly
EHA provides · from existing certifications
- FDA food-contact documentation & lab test reports for food-contact SKUs
- Material composition declarations & HS codes
- Spec sheets, artwork files, ISO-verified LCA documentation
Deepleen executes
- Customs classification with a licensed broker; Importer of Record duties
- California Prop 65 assessment; CPSIA / ASTM review for any kids' SKU before launch
- FTC Green Guides review of every listing and ad; packaging, UPC & category approvals
Foundation item — US trademark. An active USPTO registration unlocks Brand Registry, A+ content, Storefront control, Sponsored Brands and counterfeit enforcement. If not yet registered, filing should begin immediately — EHA as owner, with our support. EHA retains full trademark ownership at all times; enforcement against the "Ehaaa" copycat starts via Brand Registry Report-a-Violation with test-buy evidence.
09 · Marketing & growth engine
Conversion first. Then traffic. Then scale.
Listing excellence
Every listing rebuilt to US standards: keyword-optimized titles, benefit-led bullets, 8+ images (hero, lifestyle, dimensions, material close-ups, comparison, certifications, packaging) and mandatory product video. Premium A+ content: brand story, farm-to-product journey, verified-carbon module, comparison charts, cross-sell modules.
Storefront as a destination
Redesigned as a premium lifestyle store: Kitchen & Dining, Drinkware, Planters, Pet, Storage, Gifting, Best Sellers, New Arrivals, Our Story / Sustainability.
Master keyword architecture
Per SKU: ~10 primary, ~30 secondary, ~100 long-tail keywords — including Spanish-language terms — owned before expanding, plus a maintained negative list excluding disposable / compostable traffic.
Honest review engine
Every new listing is planned from zero reviews: Amazon Vine on every eligible ASIN at inventory arrival, automated Request-a-Review on every order, excellent packaging and fast support to intercept dissatisfaction. Strictly no incentivized reviews or manipulation.
The full PPC stack — on every hero SKU
AutoSearch-term harvesting — close / loose / substitutes / complements$25–40/day
Broad matchLong-tail discovery$30/day
Phrase matchMid-funnel refinement$30/day
Exact matchScale proven converters — becomes the largest campaign$50–100/day
Product targetingCompetitor ASINs with lower ratings, higher prices or weaker imagery$30/day
Sponsored Brands + videoStore Spotlight & collections — cross-category purchasefrom Month 2
Sponsored DisplayViews & purchase remarketing; audience targetingfrom Month 2
Promotions & ranking ops
Launch stack per new SKU: 10–20% coupon, Prime Exclusive Discounts during events, Limited-Time Deals, Buy-More-Save-More, Virtual Bundles, Subscribe & Save where applicable. Weekly ranking operations: position tracking, bid escalation on improvers, creative refresh on CTR decay, search-term-driven listing updates.
External traffic & brand building
Amazon Attribution + Brand Referral Bonus on all external campaigns. TikTok / Reels / Shorts — the crop-waste, farmer-income and QR stories are made for short video — plus Pinterest, Google Shopping & SEO, eco-lifestyle media, and a 10K–100K micro-influencer seeding program with best UGC licensed into Amazon video slots. A Shopify-based EHA USA web presence complements Amazon: storytelling, wholesale inquiries, email list, blog / SEO.
10 · Channel & marketplace roadmap
Amazon is the engine. The goal is a multi-channel brand.
Each channel opens only when the previous is stable — all under one MAP policy and one claims discipline, protecting price integrity everywhere EHA appears.
Amazon.com (FBA)
Core engine: take over existing ASINs, launch heroes, build reviews, establish rank.
Walmart Marketplace + Etsy
The second-largest US marketplace, actively recruiting sustainable assortment — listings adapted from proven Amazon content. Etsy for gifting and the made-in-India story.
DTC site + Faire & B2B direct
EHA USA brand home, email community, wholesale inquiries and corporate gifting portal; Faire wholesale into eco boutiques, garden centers and pet stores; corporate, hospitality, schools and caterers via Deepleen's client network.
Target Plus / TikTok Shop
By invitation / eligibility; social commerce once the UGC library is built.
Support that protects ratings
US-hours support
Marketplace messages answered within 24 hours (target under 12), pre-sale questions, order issues and proactive outreach on negative experiences.
Returns intelligence
Physical processing at the Texas DC: inspection, grading, repackaging of resellable units — with defect and damage root causes fed back to EHA and Spacetrick.
Voice of Customer
Care & use education in inserts, listings and an FAQ hub; review and Q&A monitoring with rapid responses; monthly VoC summaries shared with EHA, including product improvement suggestions.
11 · KPIs, reporting & transparency
EHA will never wonder how its brand is performing.
A weekly operating dashboard, shared monthly with EHA in summary form — plus quarterly business reviews with EHA leadership.
15–25%+Conversion ratecategory dependent
4.5★+Star ratingmaintained
100%Buy Boxstructural under exclusivity
Page 1Organic rankprimary keywords per hero SKU
>0.5%Ad CTRand improving
0Stockoutson hero SKUs · healthy IPI
↓ TACOSDeclining trendas organic share grows
ACOS ✓Within profitability targetsafter launch window
< avgReturn ratebelow category average
↑ WoWSessions / trafficincreasing week over week
Plan ✓Units & revenueagainst the agreed annual purchase plan
12 · Proposed commercial & partnership structure
EHA keeps the brand. We build the market.
Designed so both sides win: EHA retains full ownership and gains a committed, accountable US partner; we gain the security that justifies substantial investment in inventory, advertising and brand building. All points open for discussion.
The appointment
- Exclusive US distributor across all sales channels including Amazon.com, with the right to appoint authorized sub-distributors under EHA's brand standards.
- Non-circumvention: during the term, EHA does not appoint other US sellers, sell directly on Amazon.com, or supply third parties for US resale — the commitment that makes brand-building investment rational.
- Territory: United States — Puerto Rico and US military addresses optional.
- Term: proposed 3 years with annual purchase commitments; automatic renewal (proposed +2 years) when agreed performance targets are met. Open to a shorter initial term with contractually automatic performance-based extension.
Brand control & protection
- EHA retains 100% ownership of trademarks and brand worldwide.
- Deepleen receives Brand Registry user access with full permissions (A+, Store, Brand Analytics, Report-a-Violation, Attribution, Referral Bonus) — not removable during the term except for material breach.
- Deepleen is Seller of Record, inventory owner and advertiser of record — at our risk and cost.
- Authorized Reseller Certificate + trademark usage license; jointly agreed MAP policy; active unauthorized-seller enforcement starting with the existing copycat.
Mutual protections
- First rights to new products for US launch, with a defined exclusivity window.
- US content licensed for the term; treatment on termination defined in the agreement.
- Exit fairness: if EHA terminates without our breach — inventory buy-back at landed cost, or a 6–12 month sell-off period.
- Duty-adjustment clause if US tariff policy shifts materially between PO and delivery.
- Longer term: open to a US joint-venture structure — EHA owns the brand globally; the US operating business jointly held — once the first phase proves the model.
Our commitments to EHA
- Committed annual purchase schedule — Year 1 / 2 / 3 volumes finalized with the completed price list.
- Funded marketing at our cost — advertising, content, influencers, storefront, packaging redesign — with an agreed minimum annual marketing investment.
- 90–120 day inventory cover on hero SKUs; no prolonged stockouts.
- Monthly reporting and quarterly business reviews; strict brand standards, claims discipline and MAP adherence across every channel.
13 · What we need from EHA
Ten items between agreement and first PO.
- Completed distributor price list — every SKU priced (about half currently blank), error rows corrected, MOQ, lead times, colors, master-carton data, HS codes, price validity.
- Gift Catalog PDF and gift-combo pricing / components — previous link failed; please email the file directly.
- US trademark status confirmation — if unregistered, immediate USPTO filing with our support.
- Brand Registry — current Amazon.com status, and user-access grant per the partnership structure.
- Existing listings clarity — current seller of record, fulfillment method, and handover / authorization path to Deepleen.
- Compliance pack — FDA food-contact declarations and test reports, material composition declarations, LCA documentation.
- Product data pack — spec sheets, image / artwork source files, packaging dielines for US redesign.
- Amazon team coordination — EHA's Amazon contact aligned with us on catalog and Brand Registry mechanics.
- Commercial confirmation — payment terms (proposed 30% advance / 70% against BL), defect allowance, duty-adjustment mechanism.
- A named single point of contact at EHA for weekly coordination during launch.
14 · Execution roadmap
From signature to signature category.
Foundation & protection
- Agreement signed; checklist items received; Brand Registry access
- Enforcement filed against the copycat listing; Storefront landing fixed
- Full catalog audit from Seller Central; final tiering confirmed
- Hero listings rebuilt; master keyword sheets; stock stabilized; first PO placed; Vine-eligible ASINs identified
Launch & optimization
- Full PPC stack live on Track A heroes; daily negatives & bid management
- Storefront relaunched; Sponsored Brands + video; influencer seeding; social live
- Track B inventory in production; packaging approved; compliance cleared with broker
Scale & expand
- Scale profitable campaigns; product-targeting offensives; bundles live
- Track B launches begin — pet first; Vine enrollments; launch promo stacks
- Walmart application; Q4 campaign build; holiday inventory landing
Q4 execution
- Holiday execution: gift combos, deals, Sponsored Brands video at scale
- Etsy launch for gifting lines; catalog expansion per SKU criteria
- Pricing tests; repeat-purchase programs; TACOS optimization as organic rank compounds
Multi-channel brand
- DTC site live; Faire wholesale; B2B corporate gifting via our client network
- Target Plus / TikTok Shop as eligible
- Year-1 review against KPIs and purchase commitments; Year-2 plan, renewal confirmation and new-product launch calendar with EHA
12-month definition of success
EHA established as a recognized sustainable home & kitchen brand on Amazon.com — page-1 organic rank on primary keywords for every hero SKU, 4.5★+ ratings, zero unauthorized sellers.
Pet care established as EHA's signature US category.
Multi-channel foundation live — Amazon + Walmart + Etsy + DTC + B2B — under one MAP and one brand voice.
Year-1 purchase commitment met — triggering the next term and deeper partnership.
15 · Next steps
Let's build EHA USA together.
EHA has spent a decade building material technology and a brand with real integrity. We have built the US infrastructure, market expertise and client network to carry it across the world's largest market — and the commitment to do it properly: honest claims, protected pricing, funded marketing, full transparency.
Contact
Kiran D'Spuza — Deepleen
Deepleen.com · kiran.dsouza@deepleen.com · +91 80880 33033